Twentieth Century Fox has joined forces with popular social networking site MySpace to promote Family Guy. Initially the Family Guy community page will host 150 clips from the show, with a 20 new clips added each month for the next six months. Fox hopes that users will post the clips on their pages, spreading the viral campaign.
In addition to the clips there will be the ability to customise your profile with a Family Guy design and a voting system to “determine which MySpace member is Fan of the Month.”
Nick Reid, head of sales at MySpace UK, said, “We provide a perfect platform for Twentieth Century Fox to reach Family Guy fans. The branded community will allow the campaign to spread virally and grow in scale, driving engagement and interaction.”
Buckimion on Wednesday July 8, 2009 at 04:21:14 PM said:
The admins on the Fox Forum aren’t going to like this Yogi. :) First, Fox PR sets up a page with the bad Youtube and now another forbidden site.